Web Design

Samsung Semiconductor, Inc.

Website Design & Creative Direction

The challenge with this project was to maintain a Samsung brand affinity and match the existing Samsung HQ websites, while featuring the San Jose campus and local job opportunities. The existing domain structure was also scattered and discombobulated. The new website launched with a consolidated blog, careers site, and completely renovated labs and business division pages.


Creative Agency Brand & Website Development

I partnered with a colleague to pitch a creative agency concept to prospective investors. I collaborated on the brand design and built the website from scratch.


Brand Ideation & Custom WordPress Template

Following my passion for and training in astrology, I designed a blog that could house my ideas as well as serve as an ecommerce site for readings. I built this from the ground up on the WordPress CMS.

National TeleConsultants

Brand Refresh & Custom WordPress Template

I partnered with a creative director to refresh the NTC brand and build a new website from the ground up.

UX Design


UX Redesign, Custom Marketing Site, & Product Video

I consulted for with LabStar for many years to redesign their hero product, LabStar 2.0, rebuilt the marketing site from the ground up, and animated countless product videos for customers and social channels.



Creative Direction & Branding for San Jose Campus Microsite

In order to create an immersive experience for those infamiliar with Samsung Semiconductor and the San Jose campus, I partnered with a creative agency to design a parallax website. My primary role was as a content producer, project manager, and creative director.

Sony Media Cloud Services

Brand Ideation & UX Design

I was brought over from Sony DADC to spearhead the brand of a new division within Sony called Media Cloud Services. We launched a competitive SaaS product called 'Ci,' which promised to sync footage from Sony cameras on set to a cloud account with proxies for editors to begin cutting dailies.


New Media Rebrand

When I was brought on, Sony DADC needed to pivot from DVD production to digital asset delivery. I spearheaded a rebrand that helped shape the future of the company as a leader in asset management.

Creative Video

Powering Innovation

Creative Direction

To kick off our annual Samsung Tech Day event, we needed a powerful show opener. I partnered with a VFX agency to create the 'Synergy' video that highlighted Samsung's ubiquitous presence in today's technology.


Creative Direction & Editing

To bring a more 'human' touch to the semiconductor company and to attract new talent, I helped to brand and launch the #iamsamsung campaign where we spotlighted employees and shared the video series on social media.

About Danny

Danny Pugh

Creative Director

After building his first website at 11 years old and founding his own design consultancy at the age of 22, Danny has consistently proven himself to be a creative, business, and technology expert. His passion for leadership and team dynamics has been a driving force in his career not only inspiring him to work for several influential technology brands, but also to become a certified business and life coach.

His employment history includes Sony Corporation of America, where he worked directly with executives to build a new brand and culture for an entirely new division within Sony. At Samsung he leads the creative marketing branch creating exciting new event concepts as well as inspiring a team of designers and agencies to push the boundaries of component marketing.

His portfolio includes user experience design, mobile wireframe and creative development, corporate websites, video promos and tutorials, presentation design, and more. He is currently a graduate student at USC's Iovine and Young Academy building upon his leadership, design, and entrepreneurial expertise. Danny brings to his endeavors both an excellent creative eye and a hunger to lead teams of designers toward leading-edge creations.